BrainWorks Institute
Developed as a social enterprise by Heartland Family Services, BrainWorks Institute prepares businesses to foster healthier workplaces with more engaged employees. Bringing together brain science and real-world leadership strategies, they train leaders to thrive professionally and personally – making them more engaged long-term employees in our community.
BRAND IDENTITY
The BrainWorks Institute brand illustrates the synapses in the brain, conveying the interactivity of thought patterns and the connections that are formed within the human mind. The design reflects the relationship between employees and company culture with distinct colors. The gradients illustrate the constructive interaction that results in each workplace because of BrainWorks Institute’s proven training.
MARKETING MATERIALS
Leveraging their elevated brand identity, we developed a suite of marketing and training assets tailored for corporate leaders. These materials highlight BrainWorks Institute’s proven methodology to employee well-being across the professional sector. Training materials were designed to be tailored for each client and modified as new scientific developments occur. This comprehensive collection reinforces their expertise in fostering resilient work cultures and preparing businesses to secure their most valuable asset – their human capital.
WEBSITE
We transformed their existing website framework to align with their newly established brand identity and streamlined navigation to a positive user experience. With elevated features, like utility navigation promoting BrainWorks Institute’s social media channels, the site encourages engagement and connection. Now their fresh, on-brand website is built to captivate, connect and convert future clients.
WHAT OUR CLIENTS SAY
"Partnering with E Creative completely transformed how we tell our story. Their work across branding, communications and training materials has been vital to our social enterprise, BrainWorks Institute. They created a cohesive brand and digital strategy that truly connects us with business leaders and helps us promote engaged workplaces."
— John Jeanetta, President & CEO - Heartland Family Services