Caring for People Services
Drawing upon their 20-year legacy of compassionate home care in the Omaha and Central Nebraska areas, the multigenerational, family-owned Caring for People Services partnered with our agency for a comprehensive rebrand to better reflect the warmth at the heart of their work. We collaborated closely with their team to develop a new brand identity, a bilingual website that guides families with clarity and empathy and an entire suite of bilingual marketing materials designed to communicate the value of professional, in-home medical support, all of which helped honor their past while building a new foundation for future generations of families.
BRAND IDENTITY
The Caring for People Services logo is a compelling design that incorporates a vibrant hibiscus, symbolizing hospitality and healing, with transparent petals to reflect an open approach to care. Inspired by Georgia O’Keeffe’s style, the design features three adjoined hearts to represent the company, its staff and clients, with the flower’s position above the “I” in the name emphasizing a commitment to personalized, individual-focused care.
WEBSITE
With a new, bilingual website, Collective for Hope’s online presence enhances accessibility and is able to reach a wider audience. Integrated with AccesiBe, the site ensures that individuals with disabilities can easily access vital resources and information. An updated event calendar provides a clear and current view of upcoming groups, programs and events. This comprehensive update strengthens the organization's commitment to providing inclusive and compassionate grief support for everyone.
MARKETING MATERIALS
Using their new brand identity, we created a comprehensive collection of bilingual marketing materials for Caring for People Services. These materials are designed to effectively showcase their extensive experience and expertise as leading providers from Western Iowa to Central Nebraska. This robust suite of branded assets, from brochures and fliers to digital graphics, ensures uniform, professional communication that builds confidence and strengthens their compelling brand narrative, enabling them to reach a wider audience in search of their empathetic and personalized support.
BRAND STANDARDS
Building upon Caring for People Services' 20-year legacy of compassionate home care, our comprehensive brand standards provide a strategic roadmap for maintaining consistency, building trust and differentiating the company in the competitive market. Adhering to these guidelines is crucial not only for ensuring the brand is consistent, recognizable and memorable but also for communicating the integrity, professionalism and individualized care that defines the Caring for People Services experience.
WHAT OUR CLIENTS SAY
“Working with [E Creative] on the Cosecha Brand Intensive was not only fun and productive, but also a very meaningful experience for our organization. I was moved by the way they truly listened and were able to capture the essence of our organization in a way that was difficult for us to articulate on our own. As our company is gearing up to move into a new era, it has been instrumental to surround ourselves with professionals who have the heart and the passion to help catapult organizations through their experienced platform. Best decision ever!”
– Katie Panton, President & CEO - Caring for People Services