Greater Omaha Chamber
The Greater Omaha Chamber of Commerce engaged E Creative to develop the visual identity for a new professional development conference offering in 2025. Designed for leaders, changemakers and talent strategists, The POWER Conference brand needed to reflect the high-energy, connection and motion of the event itself. Collaborating closely with their team, we developed a cohesive conference identity, color palette and graphic elements to leave a lasting impression on their attendees.
THE POWER CONFERENCE IDENTITY
The POWER Conference identity emphasizes energy and connection that promote power and vitality for Omaha’s professional community. Built from conduit-like arrows, “Power” appears in all caps and incorporates vibrant colors that reflect the magnitude of the event and the diversity at this conference. The bright, interconnected shapes and linework represent relationships, engagement and human connection that bolster our community, emphasizing the importance of belonging, commitment and growth.
EVENT STANDARDS
To help reinforce the new identity, we developed a brand standards guide to help the Chamber express the new branding across a variety of media. The guide showcases an expanded event palette and vibrant visual element that we developed. With this support, The POWER Conference was successfully launched in 2025 and scheduled for future, expanded events.
WHAT OUR CLIENTS SAY
“Partnering with E Creative to develop the branding for our newest signature event, The POWER Conference, was a game-changer. Their team translated our vision into an identity that resonated immediately – both inside the Chamber and across the Omaha business community. From concept through execution, they demonstrated deep strategic insight and delivery, allowing us to roll out the event brand on schedule and with a big splash. Thanks to their work, we were able to elevate the experience for attendees, sponsors, and our staff.”
– Aron Wehr, Vice President of Marketing & Communications - Greater Omaha Chamber