Collective for Hope
Collective for Hope, a critical organization dedicated to offering free grief support to the community, engaged our team for rebranding and a new, bilingual website. By modernizing their identity and improving their online presence, our collaboration directly empowers Collective for Hope to connect with and serve more people in the community navigating loss. Collective for Hope can now reach more people who need their compassionate services most.
BRAND IDENTITY
Collective for Hope’s multi-colored luminary, embodies light and hope, guiding individuals through the complexities of grief. The abstract, tear-flame icon beautifully illustrates the journey of loss and healing by blending diverse emotional colors. Gentle, arcing layers signify a sense of embrace and community that provides comfort and resilience. This design, contrasting a soft icon with a bold wordmark, establishes their team’s expertise while amplifying the ultimate goal of generating hope for all.
WEBSITE
With a new, bilingual website, Collective for Hope’s online presence enhances accessibility and is able to reach a wider audience. Integrated with AccesiBe, the site ensures that individuals with disabilities can easily access vital resources and information. An updated event calendar provides a clear and current view of upcoming groups, programs and events. This comprehensive update strengthens the organization's commitment to providing inclusive and compassionate grief support for everyone.
BRAND STANDARDS
For Collective for Hope, the brand guide offers a resource to protect the integrity of their new brand. They ensure every visual and verbal interaction reflects their core mission of providing accessible and compassionate grief support. By upholding consistency and cohesiveness in all communications, they build trust and create a unified, recognizable presence for those navigating loss.
WHAT OUR CLIENTS SAY
“E Creative delivered a brand that captures our organization’s purpose with sophistication and heart. We very much enjoyed the Cosecha sessions which resulted in a clear mission, vision, values, logo and tagline. I deeply appreciate the thoughtful strategy and creative acuity that guided our team. Our community will be better served through our new bilingual website that ensures everyone seeking grief support can easily find the help and hope they need.”
– Cliff McEvoy, Executive Director - Collective For Hope