HomeWoven
Seeking a renaming and rebranding to overcome outdated perceptions, HomeWoven, formerly Project Houseworks, partnered with our team to rename the organization and redefine its identity to reflect its range of services and impact. The rebranding positioned HomeWoven as the professional and expansive force it is in transforming homes into safe spaces and guiding new homebuyers through the thresholds of their own houses.
RENAMING & BRAND IDENTITY
HomeWoven and its brand identity were created to powerfully convey the organization's expansive reach and holistic network of support. The brand's icon, a bird’s-eye view of a neighborhood with vibrant, interconnected shapes, visually represents our diverse community. Combined with a dependable deep blue semi-serif font and a color palette that reflects adaptability and understanding, the brand helps HomeWoven build strong, trusting relationships. Ultimately, this identity effectively communicates HomeWoven’s commitment to weaving together the aspirations of homebuyers and homeowners with the stability and prosperity of the wider community.
MARKETING MATERIALS
Crafted from the new HomeWoven brand identity, a powerful suite of stationery, social media assets and presentation materials now effectively showcases the organization's extensive expertise. This collection ensures every communication is uniform and professional, strengthening their compelling narrative to build connection with a wider audience as leaders in homeownership support.
WEBSITE
HomeWoven's new website provides an accessible and centralized hub for their community of clients, partners and supporters. The site offers easy access to program services and necessary online forms for the individuals they serve. Additionally, it provides multiple ways for the community to get involved, including event sponsorships, volunteer opportunities and online donations.
BRAND STANDARDS
For HomeWoven, the new brand standards are a critical guide, ensuring every touchpoint effectively communicates their new organizational identity and program identities. By defining clear rules for the new brand, neighborhood-inspired visuals and purposeful color palette, these standards guarantee a consistent and professional message. This unified approach is essential for building public trust and establishing HomeWoven as a powerful, interconnected force for homeownership and community vibrance.
WHAT OUR CLIENTS SAY
“Our experience with E Creative was a transformative journey that elevated our brand and mission during a pivotal year of growth and change. They guided us through strategic conversations that led to a community-centric name, brand and website that promotes our mission and allows us to forge deeper connections with the clients we serve. “
– Jim Clements, Executive Director - HomeWoven