Latino Economic Development Council
Latino Economic Development Council (LEDC) sought a new brand identity that would celebrate the vibrant, diverse Latino culture and communicate the community's significant economic power. We partnered with them to create a visual identity and messaging that authentically reflects their vision of an inclusive economic future rooted in community, culture and leadership and highlights their impact on shaping regional growth.
BRAND IDENTITY
The revised LEDC logo powerfully embodies the organization's mission to elevate Latino economic impact and community prosperity. The dynamic design symbolizes how Latinos uplift the economy through their invaluable talents and cultural influence, fostering development and abundance. The typography underscores LEDC's professionalism and expertise, while the three vibrant colors (green, yellow and rosa mexicana) represent their key focus areas: entrepreneurial initiatives, leadership development and cultural influence. The icon itself, like a waving flag, signifies raising awareness and celebrating the authentic Latinidad, wisdom and integrity LEDC brings to serving the community.
WEBSITE
The new, comprehensive bilingual website, replacing its previous one-page site, expands LEDC’s online presence. Serving as a central hub for community engagement, the new site offers details on events, phased development projects and information on the powerful impact of Latinos in the community. This expanded platform strengthens their commitment to fostering economic empowerment and celebrating cultural pride in a more accessible way.
BRAND STANDARDS
The LEDC Brand Standard protects the integrity of their new brand, ensuring consistent and authentic communication across all platforms. It incorporates a custom-developed suite of unique textures inspired by Latino woven fabrics, patterns and textiles, adding depth and cultural authenticity to their visual identity. This comprehensive approach guarantees that every visual element honors LEDC’s mission and celebrates the community it serves with cultural pride.
WHAT OUR CLIENTS SAY
“E Creative has a deep understanding of and connection to the Latino community. They guided us through every strategic conversation to create a dynamic, vibrant brand and bilingual website that represents our work and comunidad. We love their work!”
– Itzel Lopez, Chief Executive Officer & Co-founder - LEDC